Hi, I'm Louise from LEAP Thirtytwo.
I help B2B Founders and Directors figure out what marketing they actually need (and it's probably simpler than you think).
How it started
I've been in marketing since 2015 when I boldly told a software company CEO I thought I'd be good at marketing (with zero evidence to back this up).
Surprisingly, he gave me the chance to prove it.
And the rest, as they say, is history. Here’s the pre-LEAP whistle-stop tour:
How it went
In 2022, I launched LEAP, and its purpose was to both simplify marketing and encourage businesses to take more action aligned to where their business was trying to get to.
As their marketing consultant, I would work with them to create a marketing strategy, then I would often take over the implementation and this led to:
Them having a clear plan, but they were super reliant on me, my availability, and my expertise to do the doing
Their team never developed confidence in marketing because they weren't involved in the strategy creation or implementation
The action plan I’d beautifully created in ClickUp was only being used by me to monitor rather than motivate progress
And then I realised…
The best marketing consultancy isn't the one you can't live without. It’s the one that equips you so well that you don’t need them hanging around forever.
How it’s going
I now work with service-based B2B businesses who are ready to take theirmarketing from nowhere to noticed. And I do this through Diagnosis+The Plan, In Practice, and Aftercare.
My goal isn't to create clients for life - it's to create businesses that know exactly what they're doing with their marketing. Whether that's giving you the strategy and confidence to handle marketing in-house, or knowing exactly what to ask for when you outsource.
Right now, I'm working with SME Founders and Directors who've tried marketing before but it didn't live up to expectations, or who know they need a strategy but don't want months of expensive, theoretical work. From start to finish, I work with them to create a brand new marketing strategy and action plan in under a month.
And what you may not know…
LEAP and I share a birthday
I went from employed to self-employed overnight with no existing side-hustle
One of my favourite things about working for myself is that I don’t have to ask anyone to take holiday
I have a complicated relationship with marketing - I hate marketing 'bros' and get angry at things that prey on people's self-esteem
I’ve won national titles and been a European finalist in Latin American dancing
I’ve studied literature and my favourite book is still Harry Potter
I have a cookbook obsession and get upset if I don’t get one at Christmas
I live in the UK’s south west because it’s always felt like coming home
I surf (loosely) and have caught waves in the UK, Portugal, Morocco, and Bali
Working out how to use leftovers in the fridge and turn them into something tasty is one of my favourite things to show off about
Here are some people I’ve worked with along the way
Finding great people who really know their stuff can be tough. Here are a few good eggs…who are also brilliant at what they do.
Rebecca Cullen
Rebecca runs Inspire Lifestyle Management and Events and has provided expert support for LEAP and its clients for over 2 years.
Rosie Hawkins
Rosie is an events professional with over 20 years' experience. She runs RedHawk Events Management and Consultancy creating events that raise profile and profit whilst also leaving a legacy.
Alex Wren
Alex is one half of the husband and wife team at Bitpod. Alex really knows his stuff when it comes to video and running slick online events.
Angi Wren
Angi is the other half of the Bitpod duo and creates graphics and animations that are thoughfully designed to meet a brief, communicate a clear message, and are engaging for the viewer.
Gabriella Dyson
A lifestyle writer with creative flair, Gabriella often gets a business so well, that her first drafts need minimal amends.
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Let’s Work Together!
LEAP Takes your business goals and translates them into actionable marketing plans. For deliver, we draw on our own expertise alongside a team of carefully selected outsourced and freelance specialists so that clients receive quality support that generates like minded leads and advocates for their brand.
Customer Testimonials
Happy customers speak for themselves
In terms of marketing before working with Leap and Louise, we were directionless making use of random ideas that came to mind and hyper focusing on them, which worked to an extent.
The key change that Louise has helped put into play is giving the business a cohesive direction such that all the random ideas, whilst still encouraged, make sense to our business and brand and we know where we want to be in 1/3/6 months with a plan that actually makes sense for our business. In addition to the direction Louise has made use of her great network to boost different aspects of our marketing presence from improving LinkedIn, websites, online content and soon to be pushing into an events space as well.
In my mind I don't believe our growing business sector would be nearly as successful as it currently is without her guidance and we will be making use of her services on an ongoing basis
Working with Louise has been priceless for me and my business. She has a way of making the complex simple, and because she takes the time understand me and my business, it makes everything very relatable because I don't have to explain myself. Louise is a total professional and well as a lovely person to work with. I can't recommend her highly enough.
I have really enjoyed working with LEAP and have found Louise to be very professional and knowledgeable in her field. She took the time to listen and really understand the values and ethos of our business and then to create a strategy with those at its core. The marketing strategy that has been developed for the business is far superior to anything that we have done before. LEAP's understanding of the latest software and technologies that can assist with marketing has been super enlightening. It has also been hugely helpful to have help with the implementation, I look forward to what the next few months working with LEAP will bring!
Louise was kind enough to provide a Power Hour for Springboard, a small charity in North Somerset providing care and support to children from birth to 5 years with additional needs and disabilities. Louise was amazing, she had a quick look at our website and social media platforms and was able to give us some brilliant advice on how we can increase awareness and engage with supporters/ families more through social media. The amount of information and ideas she was able to provide in just 1 hour was phenomenal and we are very excited to put these into place. Thank you so much Louise, your Power Hours are a brilliant idea for you to offer to non-profits.
Louise was kind enough to provide a Power Hour for Springboard, a small charity in North Somerset providing care and support to children from birth to 5 years with additional needs and disabilities. Louise was amazing, she had a quick look at our website and social media platforms and was able to give us some brilliant advice on how we can increase awareness and engage with supporters/ families more through social media. The amount of information and ideas she was able to provide in just 1 hour was phenomenal and we are very excited to put these into place. Thank you so much Louise, your Power Hours are a brilliant idea for you to offer to non-profits.
Working with Louise has given me valuable insight into areas of my marketing that needed streamlining and improving. I've been able to gain clarity on my messaging and how I bring this across all my marketing platforms. I've seen my confidence increase with clarity and this is coming across to others. It was really helpful to have the continued support via WhatsApp for 30 days, as it gave me time to process, take action and gain feedback which was really valuable. It was a pleasure to work with Louise and I've valued her expertise and insight.
The message I wanted to craft for my Marketing plan was complex and muti faceted. It would require partnering with someone who was able to spend the time really understanding the business. As such I interviewed several different candidates. Here are a few things that you won't get with Louise.
A pitch meeting with 4 people in suits and a snazzy "deck". A total disregard of your budget.
A 30 minute discovery call which is then ignored whilst they try to sell you logo design and SEO. And here a few things you will get with Louise. Time taken to truly understand your business.
A deep understanding of how businesses work from an operational perspective. An achievable plan linked to the constraints of your business and focusing on deliverables. Constant focus on your audience - what are the problems they face that you are able to solve, which is massively different than talking about YOUR business.
You leave a session with Louise with not only a marketing strategy but a clearer understanding of your business and yourself.
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