The LEAP way
For marketing that makes sense.
You’ll be an SME Founder or Director such as a web or software development agency or a service-based business, such as an accountancy, law-firm or consultancy that’s ready to take your marketing seriously.
Let’s get started.
Diagnosis+The Plan
The inspiration and direction of a CMO without the long-term commitment.
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Understand your current marketing position and where you’re trying to get to next
Clarify your positioning, messaging and a three-month activity roadmap
Receive a concise, yet thorough, budget-realistic marketing plan of everything we cover
Resource recommendations and ways to understand ‘if it’s working’
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stakeholder surveys so that you and your team can tell me about where the business really is and where it’s trying to get to
in-person workshop so that you get everything out of your head in the presence of a senior marketer to understand what marketing you really need and make sure it lands with your ideal client
marketing plan which turns your months (perhaps years) of pondering into a viable, budget-conscious strategy designed to attract and retain clients, and get you noticed - usually delivered within 10 working days of the workshop
recorded strategy walkthrough so that you can revisit at any time
online walkthrough to cover off any initial questions and kick off The Plan so that everyone understands their responsibilities and next steps
planning for implementation so that you know how to make The Plan a reality
change the focus from outcomes that make us feel good to something that is meaningful for the business, that helps you track whether ‘it’s working’
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£8000+VAT | monthly payment plan is available
In Practice (optional)
The confidence and capability to handle marketing strategy implementation in-house.
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upskill the team based on what is needed to execute the marketing strategy
the perspective and support of a senior marketer when things feel ‘stuck’
establish an autonomous marketing function within your business, whether formal or informal
recognise when it's useful to outsource specialist skills or recruit into the business
guidance to keep the plan on track
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2 x collaborative in-person marketing workshops a month based on The Plan so that your team gets customised, hands-on experience in marketing skills they need to deliver the strategy
Workshops can include:Event comms campaign planning
How to accurately brief - outsource to agencies/freelancers and get what you’re asking for
Recruitment for the best in-house marketing team
Think, feel, do - making your message land in your clients’ world
An offer in your clients’ words - based on what they receive, rather than what you do
Marketing project management and prioritisation
Content planning
Email marketing and nurture sequences
Your extra team member - AI for marketing
bi-monthly online working sessions for reviewing assets, copy, designs, ideas, because hands-on review of actual work means the team receives expert advice and insights on creating, developing, and assessing marketing assets to show your business at its best to your clients
ongoing communication via Slack/WhatsApp so that you have regular feedback to keep things moving, stay accountable, and get activities over the line
team mentoring so that they can ask questions, build confidence, receive guidance and hone their marketing capability and responsibility within the business
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£2000+VAT/month (3 month minimum)
Aftercare (optional)
A self-sufficient in-house and/or outsourced marketing team.
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maintain momentum and ensure your commitment to marketing your business continues
keep focused, ask questions, and adapt The Plan as needed
access to a senior marketer for mentoring, guidance, and problem-solving
sound out new ideas and receive inspiration, tips, and guidance
increase your team’s confidence in both implementing and handling marketing within the business
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3 online working sessions/mentoring calls a month so that the team stays on track, accountable and grows in confidence and capability
10 minute pre-meeting reflection form to shape the calls to what the business needs most so that we make the most of every online session
bring copy, designs, ideas, and next steps so that the team can receive advice and insights on creating, developing, and assessing marketing assets to show your business at its best to your clients
regular online check-ins and Slack support so that you have regular feedback to keep things moving, stay accountable, and get activities over the line
team mentoring so that they can ask questions, build confidence, receive guidance and hone their marketing capability and responsibility within the business
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Cost: £800+VAT per month (3 month minimum)
Louise has given the business a cohesive direction such that all the random ideas, whilst still encouraged, make sense to our business and brand so that we know where we want to be in 1, 3, 6 months time.
Ready to move now, or feeling curious?
Book or chat or email me louise@leapthirtytwo.com. I’ll get back to you within 24 hours (Mon-Fri).
The LEAP way
From start to finish, you can have a brand new marketing strategy and action plan in place in under a month. Yes. Really.
Here’s how ↴
Why choose LEAP's Marketing Discovery
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Gain clarity on the most successful tactics in your current marketing activities.
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Receive a 'clean-slate' approach to optimise your marketing strategy.
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Get a springboard for taking focused marketing action.
This expert review includes
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Analysis of your priority marketing channels, content, systems, and performance.
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Evaluation of your lead generation, conversion, and retention strategies.
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Comparison with up to 3 similar businesses in your space.
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A concise report delivered via a ClickUp Whiteboard focusing on actionable next steps and recommendations.
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An online audit walkthrough for you to ask any questions based on our findings investment.
Next steps
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Book your 30-min AUDIT kick-off call via [link].
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Receive booking T&Cs and invoice.
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Work commences once T&Cs are signed and invoice is paid.
Why choose LEAP's Marketing Strategy
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Get a clear, actionable plan aligned with your business objectives
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Benefit from expert guidance and ongoing support
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Save time with a ready-to-implement strategy
This 6-month programme includes
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Initial strategy sessions (usually in-person) to deep dive into your business and short, medium and long term goals
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A bespoke plug-and-play marketing strategy and action plan delivered via ClickUp, aligned to our conversation
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Strategy walkthrough to guide you through the strategy and implementation recommendations
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4 x 30-min calls each month to keep things on track and provide guidance
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Ongoing weekly WhatsApp/Slack/email support
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Mid-term strategy session (usually in-person) at around the 3 month mark to review and refine the strategy
Next steps
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Book your first marketing strategy session
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Receive booking T&Cs and invoice
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Work commences once T&Cs are signed and invoice is paid
Why choose LEAP's Marketing Delivery
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Ensure consistent, high-quality execution of your marketing strategy
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Save time and resources by leveraging expert project management
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Benefit from a flexible, scalable marketing team
Benefit from
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Project management to implement and execute your marketing strategy
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Coordination of in-house staff and external specialists
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Access to LEAP’s network of marketing experts
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Enhanced marketing performance through continuous refinement of activities and tactics
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Regular reporting on progress, results, and ROI
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Efficient allocation of your marketing budget and resources
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Fractional CMO support with senior-level marketing guidance on demand
Next steps
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Review your marketing strategy and delivery needs
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Receive a customised quote based on your requirements
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Agree on terms and commence work
Why choose LEAP's Marketing Springboard
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Gain clarity and direction for your marketing efforts
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Become unstuck with a particular area of your marketing
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Learn how to market your business with confidence and simplicity
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Benefit from expert guidance without a long-term commitment
Springboard includes
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2 hour online session – focus on a specific area of your marketing that is giving you a headache
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Marketing action plan – a summary of everything we cover, delivered via Trello and ready for you to implement
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Cheatsheets and templates – practical resources based on our conversation to make implementation easier
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Session recording to revisit key insights later
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30 day WhatsApp support to kickstart your marketing efforts
Next steps
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Book your 2 hour online session
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Receive booking T&Cs and invoice.
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Fill out the short session prep questionnaire to focus our conversation
Connect with us!
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